Jongerenprojek’s existing brand identity no longer resonated with their audience or adequately reflected their cultural exchange mission. The challenge was in honouring their heritage while presenting a contemporary, inspiring image that would attract and engage students globally.
Additionally, their online presence lacked the functionality and aesthetic appeal necessary to communicate their vision effectively. The website needed to be more intuitive, visually engaging, and aligned with the refreshed brand identity to better connect with their diverse audience. Argon stepped in to craft a cohesive visual identity and an engaging website that bridges heritage with modern appeal.
Argon undertook a thorough exploration of Jongerenprojek’s heritage, values, and vision to design a brand identity that honors their roots while capturing their forward-thinking ethos. The new logo, visual elements, and website were crafted to be both timeless and modern, seamlessly blending cultural richness with a sense of discovery and connection.
Your brand’s next chapter starts here. Let’s connect and explore how Argon can help you thrive in the digital space.
